La Firma De Confianza        Your Partner in Business Decision-Making


 

 

OUR TEAM


 

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GINÉS GARRIDO ALART
Vice-Chairman

 

Ginés is Vice-Chairman of the board of M&S-Sigma Dos Philippines, Inc. and Vice-President of Sigma Dos Internacional (Madrid, Spain).

 

Ginés began his marketing research career in the early sixties as a member of the study group, which developed the first investigative study on social reality in Latin America, a project funded by the Ford Foundation. This was followed by a number of responsible positions in the field of marketing, social and opinion research. Among these were Director of Social Studies and Planning of Caritas Española, Technical Director of Unilever Marketing Research Division (Spain), Director of Marketing and Opinion Research of the SOFRES Group, Director of the Opinion and Audience Studies of Diario del Pais (PRISA Group) and Director General of ICP Research (EUROQUEST-MRB).

Ginés has a degree in Sociology from the Pontifical University of Salamanca. He was a professor of Market Surveys and Public Opinion Polls in the Universities of Madrid, Salamanca, Tenerife, Zaragoza and Pamplona and had published numerous articles on professional journals in various countries.

He is an active member of the European Society for Marketing and Opinion Research (ESOMAR) and honorary member of Asociación Española de Estudios de Mercado y Opinion (AEDEMO) of which he was President from 1985 to 1989. Among others, Ginés is also a member of the American Marketing Association, the Market Research Society of Great Britain and the World Association for Public Opinion Research (WAPOR)

 


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TEODORA M. MARASIGAN

President & CEO

 

Dory heads the M&S-Sigma Dos Philippines team. With more than 3 decades of marketing and opinion research experience both as a research supplier and a research user, Dory is one of the country’s respected research practitioners.

 

Dory started her marketing and opinion research career as a researcher at the International Research Associates (INRA Phils.) where she stayed for 5 years and learned the rudiments of research. Thereafter, she joined Scott Paper Philippines, Inc. as Marketing Research Manager and after 2 years, put up her own marketing research company, Macro Data which was later on incorporated under the name, MACRO, Inc. and eventually, M&S International Business Consultants, Inc.

Dory was President of the Philippine Marketing Association (PMA) in 1999 and the association’s Director for International Affairs in 2000-2001. This paved the way for her active involvement in the Asia Pacific Marketing Federation (APMF). Among others, she is also a member of the European Society for Marketing and Opinion Research (ESOMAR), the Women’s Business Council Philippines (WBCP), the Philippine Chamber of Commerce and Industry (PCCI), and the Philippines-Indonesia Business Council (PIBC).

 

Dory has a degree in Chemical Engineering from the Mapua Institute of Technology and MBA units from the Ateneo Graduate School of Business.

 

She has participated in a number of   local and international conferences in marketing, marketing and opinion research and advertising as participant and speaker.

 


 

VIRGILIO S. ATIENZA

Vice President

 

Boy brings to M&S-Sigma Dos his expertise in the fields of marketing research, media/ advertising and government service.

 

In his more than 40 years in the research industry, Boy has distinguished himself in different multinational corporations here and abroad. His marketing research career started when he worked as Field Supervisor for International Research Associates (INRA-Philippines). From INRA he moved to Colgate-Palmolive Philippines as Assistant. Research Manager. Later, he joined McCann-Erickson Philippines where he served as Research Director and MARPLAN Manager for almost a decade. The succeeding 9 years of his career were with INRA-Philippines and INRA- Asia in Hong Kong as Vice President and General Manager. After Hong Kong, he transferred to Jakarta, Indonesia as Managing Director of Frank Small and Associates. Upon his return to the Philippines, Boy joined M&S International Business Consultants as Vice President for Research. He left marketing research in 2001 to be the Chief-of-Staff of Cong. Tranquilino Carmona of the First District of Negros Occidental  but staged a comeback in 2005 as Vice President of M&S-Sigma Dos Philippines.

 

Boy was a Founding and Charter Member of the Marketing and Opinion Research Society of the Philippines (MORES) and Chairman of the Board of the Philippine Mass Communications Research Society (PMCRS). He has also served as Country Representative of the Media Research Foundation of the Philippines (MRFP) and Pacific Area Travel Association (PATA) in Hong Kong. Boy was also a member of the Philippine Marketing Association (PMA), Cathay Pacific Marco Polo Club and the UP Beta Sigma Fraternity.

 

Boy has degrees in Agriculture-Agronomy from the University of the Philippine-Los Baños and Journalism from Adamson University.  

 


 

KRISTOFFER JOSEF NAVA

Account Manager 

 

Toffee is one of the pioneers of M&S-Sigma Dos Philippines, Inc.

 

He started his research career in 2000 as a Research Coordinator of M&S International Business Consultants, Inc. A year later, he became Research Supervisor.

 

When M&S International Business Consultants, Inc. partnered with Sigma Dos in 2003, he assumed the position of Account Manager.

 

Toffee has a Bachelor of Science in Business Administration, major in Economics degree from Colegio de San Juan de Letran.

 


 

MARIVIC  B. BALANCIO

Data Processing Manager

 

Marivic is also a pioneer of M&S - Sigma Dos.

 

She joined M&S International Business Consultants, Inc. in 2001 as Field Interviewer. Later, she was promoted to Field Supervisor and a year after, to Data Processing Head.

 

Upon incorporation of M&S-Sigma Dos Philippines, Inc., she was appointed as Data Processing Manager, a position she holds up to the present.

 

Marivic holds a Bachelor of Science in Statistics degree from the University of the Philippines-Diliman.

 


CONSULTANTS 


 

REGULAR

 

COL. BENITO G. VILLAVICENCIO (Ret.)

Consultant - Statistics

 

Ben started his research career in 1965 as Chief Statistician of Robot Gallup International. When Robot  became   Asia Research Organization, Inc. , he served as its Vice President and Operations Director for 4 years. This was followed by a one-year stint with International Research Associates (INRA-Philippines) as Vice President and Research Director. After INRA, he joined Vetronix as Vice President for Materials Management.

 

Prior to his marketing research career, Ben was a faculty member of the Department of Engineering at the Philippine Military Academy (his Alma Mater). He was also a Professorial Lecturer in Statistics at  Letran Graduate School and the Ateneo Graduate school of Business (1978-1983).   

 

Ben is a product of the Philippine Military Academy and  the Infantry School at Fort Benning, Georgia  Upon his return from the US, he pursued his studies at the Mapua Institute of Technology where he earned his Bachelor of Science in Civil Engineering degree. He also holds a Master of Science in Statistics from the University of the Philippines.

 

In terms of membership in professional organizations, Ben is a member of the Philippine Military Academy Alumni Association, the Philippine Association of Civil Engineers and  the Philippine Statistical Association.

 

Now in his senior years, Ben is M&S-Sigma Dos’ regular  Statistics Consultant.

 

 

 

ON CALL:

 

The company maintains highly qualified Consultants, both local and foreign, for specific disciplines.

 


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M&S - SIGMA DOS Philippines research consultancy services